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Annual Meeting Notes: Story Telling

Asking Questions

  • Who, What, Where, When, Why, How

  • What do you want the story to do?

  • What is your origin story?

    • How’d you get to where you are?

    • Why are you doing the work you are doing?

Puzzle pieces coming together

  • Mission statement is the why that your organization does what you do.

  • Share your passion

  • Think about what will draw people to your organization.

Know your audience

  • Be straight forward and tell the truth.

  • Don’t look down on people.

  • People are smarter than we give them credit for.

Types of audiences

  • Volunteers

  • Stakeholders


  • Have a beginning, middle to your story.

  • Use sensory language when telling your story.

  • What do you want people to get from the story?

Utilize Ethos, Logos, Pathos

  • Ethos- Ethics

  • Logos- Logic

  • Pathos- Emotion

  • Why should they care?


  • Listen to understand vs. listen to respond

Three A’s of listening

Attention, attitude and adjustment

  • Pay attention

  • Having the right attitude

  • Having the right attitude takes a little adjustment to get perspective.

  • Tell me more

  • Slow down

  • Be open and willing to understand

  • Give people credit

  • Look outside own perspective

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