Who, What, Where, When, Why, How
What do you want the story to do?
What is your origin story?
How’d you get to where you are?
Why are you doing the work you are doing?
Puzzle pieces coming together
Mission statement is the why that your organization does what you do.
Share your passion
Think about what will draw people to your organization.
Know your audience
Be straight forward and tell the truth.
Don’t look down on people.
People are smarter than we give them credit for.
Types of audiences
Have a beginning, middle to your story.
Use sensory language when telling your story.
What do you want people to get from the story?
Utilize Ethos, Logos, Pathos
Why should they care?
Listen to understand vs. listen to respond
Three A’s of listening
Attention, attitude and adjustment
Having the right attitude
Having the right attitude takes a little adjustment to get perspective.
Tell me more
Be open and willing to understand
Give people credit
Look outside own perspective